A website is one of the most important assets a business or any other type of activity can have to accomplish its goals. If 20 years ago it was a “nice-to-have” marketing element, today it is not the case as the digital transformation has been accelerated by the pandemic of Covid-19. We must live in the digital era as our new customer is a website / app user. Either we get onboard or we will be exhaled.
The biggest challenge faced by a website owner is how to understand the behaviour of the visitors in order to adjust the efforts of acquiring or maintaining clients. Out of many website Analytics tools that come with almost all of the hosting accounts such as awstats, one of my favorites in the past, none of them has been able to provide a detailed understanding of the visitors overhaul behaviour.
Today in this video, I promise to show how you can use this amazing tool from Google called Google Analytics and it’s free. I will start showing how to create an account until the presentation of each key information you will need to measure your marketing efforts.